Google Analytics is a free tool. It helps track website performance. This guide will teach you how to use it. You will learn how to monitor your SEO progress.
Credit: www.fastercapital.com
Why Use Google Analytics?
Google Analytics provides valuable data. It helps you understand how visitors find your site. You can see which pages they visit. You can also see how long they stay.
Setting Up Google Analytics
First, you need a Google account. Go to the Google Analytics website. Sign in with your Google account. Follow the steps to set up your account.
- Enter your website name.
- Enter your website URL.
- Select your industry category.
- Select your time zone.
After setup, you will get a tracking code. Add this code to your website. This will allow Google Analytics to collect data.
Credit: aicontentfy.com
Key Metrics to Track
There are several important metrics to track in Google Analytics. These metrics will help you understand your SEO progress.
Organic Traffic
Organic traffic is visitors who find your site through search engines. To see organic traffic:
- Go to the “Acquisition” section.
- Select “All Traffic.”
- Click on “Channels.”
- Look for “Organic Search.”
This will show you how many visitors come from search engines.
Top Landing Pages
Landing pages are the first pages visitors see. To see your top landing pages:
- Go to the “Behavior” section.
- Select “Site Content.”
- Click on “Landing Pages.”
This will show you which pages attract the most visitors.
Bounce Rate
Bounce rate is the percentage of visitors who leave after viewing one page. A high bounce rate can be bad. It means visitors are not finding what they need. To see your bounce rate:
- Go to the “Audience” section.
- Select “Overview.”
This will show your bounce rate for the entire site. To see the bounce rate for each page:
- Go to the “Behavior” section.
- Select “Site Content.”
- Click on “All Pages.”
This will show the bounce rate for each page.
Average Session Duration
Average session duration is how long visitors stay on your site. To see this metric:
- Go to the “Audience” section.
- Select “Overview.”
This will show the average time visitors spend on your site.
Goal Completions
Goals are actions you want visitors to take. Examples are filling out a form or making a purchase. To set up goals:
- Go to the “Admin” section.
- Select “Goals.”
- Click on “New Goal.”
- Follow the steps to set up your goal.
To see goal completions:
- Go to the “Conversions” section.
- Select “Goals.”
- Click on “Overview.”
This will show how many times your goals were completed.
Creating Custom Reports
Google Analytics allows you to create custom reports. Custom reports show the data that is most important to you. To create a custom report:
- Go to the “Customization” section.
- Click on “Custom Reports.”
- Click on “New Custom Report.”
- Enter a name for your report.
- Select the metrics you want to see.
- Click “Save.”
Your custom report will now appear in the “Custom Reports” section.
Using Google Search Console
Google Search Console is another free tool. It works well with Google Analytics. It provides more data about your site’s performance in search results. To link Google Search Console with Google Analytics:
- Go to the “Admin” section in Google Analytics.
- Select “Property Settings.”
- Scroll down to “Search Console Settings.”
- Click “Adjust Search Console.”
- Follow the steps to link your accounts.
Once linked, you can see Search Console data in Google Analytics.
Analyzing Data
Once you have data, it’s time to analyze it. Look for trends over time. Are you getting more organic traffic? Are visitors spending more time on your site? Are your goals being completed?
Making Improvements
Use the data to make improvements. If your bounce rate is high, improve your content. If visitors are leaving quickly, make your site more engaging. If your goals are not being completed, make them easier to achieve.
Frequently Asked Questions
What Is Seo Tracking?
SEO tracking monitors your website’s organic search performance.
How Can I Track Seo With Google Analytics?
Use Google Analytics to track organic traffic, user behavior, and goal conversions.
Why Is Seo Progress Important?
SEO progress helps improve your website’s visibility and ranking on search engines.
What Metrics Should I Track?
Track organic traffic, bounce rate, session duration, and conversions.
Conclusion
Tracking SEO progress with Google Analytics is essential. It helps you understand how your site is performing. It shows you where to make improvements. Follow these steps to get started. Monitor your site regularly. Use the data to make informed decisions. Your site will improve over time.