Using email for marketing is a powerful way. But, it needs proper use. List segmentation is one of the most important techniques here. This is known as email list segmentation. You create smaller groups. Every group has some common characteristics. This allows you to send more contextually relevant emails,

Why Segment Your Email List?

Email list segmentation comes with many benefits. It gives you insight about your audience. It personalizes your emails more. It gets you more people opening your emails. It also boosts click rates. Comprehensively, segmentation increases the efficiency of your email marketing.

How to Segregate Your Email List

You can segment your list in so many different ways. Here are some common methods:

Demographic Segmentation

This is one of the simplest ways. You are able to segment by characteristics such as age, gender, and location. Say, for example, you had a group of young adults. Or you might have a biological group of people in one particular city.

Behavioral Segmentation

This method examines how people behave. This covers things like previous purchases, email opens, and website visits. For instance, you may have a cadre of loyal customers. Or, a crew that reads your emails every time.

Psychographic Segmentation

This is a needs-based approach that considers people’s interests, values, and lifestyle. It can be harder to track. However, it can provide profound insights. And for example, you might have a group of fitness enthusiasts. Or maybe a collective of environmentally friendly buyers.

Firmographic Segmentation

This is very practical for B2B email marketing. You segment according to company characteristics. These include industry, company size and job role. For instance, you may have a cohort of small business owners. Or, a bunch of tech industry workers.

How to Segment Your Email List in 5 Steps

Now, let us go through the process of segmenting your email list with the following steps:

Step 1: Collect Data

First, you need data. You run data extraction from registration forms. Surveys and website analytics also work well. More data always improves your predictions.

Step 2: Choose Your Segments

Then determine how you want to segment your list. Use the methods we discussed. Consider what works for your business.

Step 3: Create Your Segments

Take advantage of your email marketing tool Segments can be created according to your data Most tools make this easy.

Step 4: Tailor Your Content

Now we create the content for each section. Make sure it is relevant. The more anecdotal, the better.

Step 5: Send Your Emails

Finally, send your emails. Track the results. Check how every segment reacts to this.

Examples of Segmentation

Let’s look at some examples. Now these will help you fall in love with segments:

Case 1: Seasonal Promotions

Consider offering different deals around different seasons. For instance, summer sales for those in warmer climates. Regional winter promotions

New users will likely require additional explanation. Customers who return may be looking for deals tailored to them.

E.g.3: High Vs. Low Spenders

Frequent spenders may prefer premium offerings. May be people who spend very less prefer discounts.

Credit: abmatic.ai